top of page

Now more than ever, we’re aware of the importance of developing a bona fide brand.

We are dedicated to assisting clients in pinpointing the distinct qualities that make their digital identity not only unique but also more appealing to consumers. In a world where people heavily depend on the internet, it's crucial to set yourself apart from the digital competition.

Through the creation of an online presence, you establish a platform to convey your purpose, spotlight your business, showcase achievements, cultivate your identity, and leverage personal interests to foster genuine human connections


"Callieo did a fantastic job on my logo / identity package for my real estate business -- I highly recommend them!"


Our Team


Michaela O'Laughlin

Founder + CEO

Hey friends, it’s me, Michaela. AKA Callie, Callieo, any of them go. I am so happy that you are here and excited to share all things Callieo with you. Before we jump into the fun stuff, I'm sure you are wondering a little bit about me, my background, and how we all got here today. So here it goes, the basics; I’m from Boston ... not the city, but a little town outside of it. “Yes, bahston, wicked Irish and a Boston sports fan til I die”. *que the hate mail* . Not sure how I ended up down south in Charleston, but I absolutely love it here.

After graduating in 2019 with a degree in Business and another in Hospitality, I got a job because that’s just what you do, right? At an entry-level position with a real estate company in Mt. Pleasant, I quickly discovered two things; the 9-5 desk life was not for me, and my purpose: Real Estate Digital Marketing. I consistently saw a disconnect between real estate firms and the digital space. This gap was less attributed to realtors' lack of interest in pursuing brand recognition through platforms like Instagram and Facebook but rather their lack of knowledge of how. So, I set off on an entrepreneurial endeavor after recognizing just that.

Coming from a family of entrepreneurs, I was well versed in the difficulties of breaking into the real estate industry, better yet, any industry, and knew all too well the journey I was about to begin. It didn't scare me; rather, it intrigued me. The idea of creating a career aligned with personal interests and professional skills consumed my thoughts. With time, extensive research, strategy testing, and countless late nights came Callieo Digital. 

When I'm not doing all things Callieo, you can find me at a yoga class, playing with my dog, or spending time with friends and family.


Sarah Kasiski

Director of Social Media + Lead Designer

Hi, I’m Sarah or you can call me SK! I am Callieo Digital’s Director of Social Media + Lead Designer. In 2015, I moved from Boston to Charleston in pursuit of both warmer weather and a degree from the College of Charleston. After graduating with a Bachelors of Science in Business Administration with a Concentration in Hospitality and Tourism Management, I decided to follow my dreams of pursuing a career in both digital design and social media. My long term interests in digital marketing were sparked at a young age when I created an instagram account for one of my family’s favorite vacation spots. While I registered the handle in high school, it was not until college that I started to create vibrant and dynamic content and establish a following before selling the business in 2021. 


Before becoming a member of the Callieo team,  I worked in marketing for the real estate community where I was able to gather an understanding of the inner-workings of both mortgage and real estate industries. My knowledge of the digital marketing sphere as well as the world of Charleston Real Estate helped me connect with Michaela O’Laughlin, CEO of Callieo Digital, who was in need of assistance in converting her company’s visions into reality. Currently, I operate as Callieo’s digital content designer, social media director, and graphic design guru. 


I am  extremely passionate about both the outdoors and fitness. Nowadays, I can most commonly be found taking an early morning spin or hot yoga class before work. After hours I love spending time cruising around the Charleston Harbor and watching sunset on Sullivans Island. When I’m not crafting content for the Callieo instagram, I enjoy spending free time with friends downtown and exploring Charleston’s incredible restaurant scene.

Frequently Asked Questions

  • Do I have to have a set project vision?
    No, we are here to talk through it all with you. We listen to your goals and visions to create a custom plan for you to make your vision come to life.
  • Who do you work with?
    We stay in the Real Estate bubble - Realtors (Residential & Commercial), Home Builders, Interior Designers, Lenders (local or not!)
  • How many corrections will I have?
    Every design packet comes with 3 corrections included. After that each one costs extra. The price is set at consultation and depends on the budget
  • Do you have a price sheet?
    Every project is custom made for our clients. That being said it is hard to determine one set price as every project is different. After the discovery call we provide a proposal with pricing based on our clients needs and the scope of the project.
bottom of page